The construction industry is booming in recent years with a report from The U.S. Bureau of Labor Statistics showing that 1 out of 4 people work in some type of construction or service related field. Owning a construction business can be a handful. At The Builders Agency, we make digital marketing for contractors easy! We build websites to help you earn traffic. We turn that traffic into paying customers!
The Builders Agency knows that every contractor is unique and has different demands in marketing campaigns to reach their desired target audience or potential customers. We will guide you to help you have a better understanding of the importance of digital marketing for contractors.
Benefits of Contractor Digital Marketing
In the contracting business, digital marketing is a must in order to develop better lead generation and increase the number of potential clients. This marketing strategy boosts the online presence of contractors to connect them with construction companies or other related jobs in the construction industry.
The Benefits of Digital Marketing for Contractors with The Builders Agency include:
- Bringing into recognition the duties and responsibilities of a contractor to the public which includes services for planning, leading, executing, supervising, and inspecting a building construction project providing greater access to the market.
- Educating consumers about the product offerings of contractors to decrease expensive marketing costs and efforts like printing and giving away printed brochures that are both time consuming and costly.
- Using digital marketing strategies to streamline campaigns while cutting down costs related to financing those campaigns.
- Showcasing particular aspects that make a contractor different from competitors through marketing campaigns.
Different Types of Digital Marketing Strategies
Inbound marketing strategy – this is a type of digital marketing strategy that involves content marketing and the usage of landing pages to turn internet traffic into increased conversions to your website. The objective of this strategy is to encourage customers to interact with your website because of curiosity. This strategy eliminates the use of Search Engine Optimization (SEO), Search Engine Advertising (SEA), banner advertising and display advertising to filter out potential customers.
Social media marketing strategy – this strategy takes advantage of online platforms as a medium to create promotional campaigns that will spread to websites such as Facebook, Twitter, Instagram, Tiktok, LinkedIn, Pinterest and the like. The objective of social media marketing is to reach people who have prior interest in the line of business or product that contractors have to offer. This can be achieved with the help of the sites’ algorithm by knowing the demographics of online users.
How does The Builders Agency find and build a target audience for contractors?
First, we conduct research to determine the demographics of people who are interested or are looking for some type of service and product from contractors. Second, we create marketing strategies to gather their interest and turn them into potential customers. We are able to find the right people with the help of our complex research and by taking note of relevant keywords to captivate our audience. With this, we develop blog posts to attract clients and turn those interactions into sales.
Our Content Strategy
The Builders Agency creates content with the help of high-intent marketing and the use of a content calendar. Generally, a content calendar contains the scheduling of planned content that is done on a weekly or monthly basis. These calendars are created with specific guidelines and formats that aid in organizing content creation.
While it might sound simple, it’s not entirely easy to make. Content marketing is creating high-quality publication material and content takes a lot of time for planning, researching and executing. This is for the reason that every content that is made should reflect the brand’s appearance and tone in the market in a consistent way to develop familiarity among the consumers.
This burden is for us to carry. The Builders Agency will manage everything from your content and create an effective calendar so you won’t have to.
How does The Builders Agency promote your products and services?
We advertise your products and services by creating ads and using email marketing strategies. In this digital era, having an online presence is important to increase consumer awareness and grow your business.
Given all the strategies that can be used to market your business, one of the most effective ways to interact with potential customers is through email marketing. This is because an email is more convenient and can be easily opened by our target audience. Given our email marketing tools, you can increase your engagements exponentially.
5 Digital Marketing Strategies for our Contractors
Digital marketing is crucial for contractors to gain more visitors to their websites. Some of the strategies we use are PCC advertising, search engine optimization (SEO), content marketing, social media marketing and influencer marketing.
All these strategies promise benefits to your business by generating more leads and attracting more potential customers. With these given strategies, there is one that stands out and that is PPC advertising. This is because it focuses on specific demographics that are looking for particular services and products. The Builders Agency only provides the best services for our dearest contractors.
Our Steps in employing our Digital Marketing Strategies
Step 1: Building your website with professionals from our Social Media Team
Our social media team is in charge of analyzing and gathering your company’s information even before getting into a contract. They are capable of creating your website from scratch, from introducing your company and the services you offer to the outline of the page which enables gathering inquiries from potential customers. They will also create different social media accounts related to marketing your business.
Step 2: Optimizing Online Marketing with the use of Search Engine Optimization Techniques
For search engine optimization (SEO), the most basic concept that we keep in mind is making descriptive titles and using a list of specific keywords that have the highest chances of being searched on the internet. On the other hand, for search engine marketing (SEM), we use digital advertising to put your website at the top of the search engine list. Our marketing team will provide you with their knowledge and expertise to make your brand known.
Step 3: Designing your Media Pages across Platforms
Nowadays, having social media accounts for your business is a must because it’s a great medium to increase familiarity with your business, earn customer loyalty and take advantage of internet traffic. Our social media team will take care of your website design to attract customers. Web design is an incredible feature to present your brand to customers. We will surely bring the best out of your brand.
Step 4: Creating Content that far Exceeds Competitors
Other duties of our social media team include creating content for your website. This contains posts, articles, blog posts, e-books, infographic, web copy and video marketing. As stated before, content creation is very hard to do but The Builders Agency is always up for the job. Our team will study online trends and the interest of people to make sure every content will catch the eyes of viewers.
Why you should choose The Builders Agency
The Builders Agency is a digital marketing agency that can do all the online work for you. Save time while generating leaner and attracting more potential customers for your business.