We Bring Unseen Businesses
to Center Stage
Based in Chapel Hill, NC — The Builders Agency is a digital marketing agency specializing in contractors and service businesses. We connect your website, SEO, paid ads, and CRM into one growth system.
50+
Contractors Served
5.0★
Google Rating
3×
Avg. Lead Increase
$2M+
Revenue Generated
Built for Businesses That Build Things
The Builders Agency was founded on a straightforward idea: contractors deserve the same quality of digital marketing that large brands get — but built for how their businesses actually work. Not generic playbooks. Strategies built around seasonal demand, local search, and homeowner intent.
We took everything learned running campaigns for regional and national brands and rebuilt it for the trades. That means hyper-targeted SEO in your service area, paid ads tuned to the jobs you actually want, and a CRM and automation system that follows up so leads don't fall through the cracks.
Today we work with painters, roofers, plumbers, pool builders, electricians, and more — helping them become the obvious choice in their local market. We're not a vendor. We're a growth partner.
Three Things That Set Us Apart
Most agencies sell services. We build growth systems — and contractors are who we build them best for.
Contractor Specialists
Contractors and service businesses are our specialty — we already know your seasonality, your margins, and how homeowners search. That deep focus makes our marketing sharper, and we bring the same system to other local businesses we partner with.
Full-System Integration
We don't sell one service at a time. We connect your website, SEO, paid ads, CRM, follow-up, and reporting into one system — so every piece of marketing has a clear job to do.
Radical Transparency
Every client gets a live reporting dashboard. You'll always know exactly what we're doing, what it's producing, and what's coming next. No black-box marketing, no vague monthly reports.
The People Behind Your Growth
A lean, expert team fully focused on making your business the go-to contractor in your market.
Matt Vidovich
Founder & CEO
Matt leads agency strategy and client relationships. With years of experience scaling digital campaigns for regional contractors, he built The Builders Agency around one principle: marketing should create real revenue, not just traffic.
Zack Ellington
Technical Director
Zack architects the technical layer behind every campaign — SEO infrastructure, GoHighLevel automation, custom workflows, and integrations that keep the entire system running cleanly.
Todd Riegler
Marketing Strategist
Todd owns paid advertising, content strategy, and market positioning for our contractor clients. He digs into the data, finds what's working, and scales it fast.
Heather Ellington
Creative Director
Heather leads design across every site and campaign we build, shaping brands into clean, credible experiences that earn trust on first impression. She pairs visual polish with the conversion decisions that turn visitors into qualified leads.
Steve Denezzo
Director of Local Search & Ads
Steve owns local rankings, map pack placement, and paid campaigns for our clients. He pinpoints where a brand is losing ground online, sets the priority order for fixing it, and shapes pages that convert clicks into qualified inquiries.
Certified on Every Platform We Manage
We hold certifications from the platforms we actually run — so your campaigns are managed by people Google, Meta, and industry organizations have verified.
Free In-Person Consultations
We offer free in-person website and marketing consultations throughout the Triangle area — and remote consultations nationwide.